Move Fast and Save Things
I wrote Move Fast and Save Things as the third chapter of my five-year retrospective, capturing the moment Pabio’s reality finally collided with the mathematics we had been ignoring. After convincing YC that sofas were SaaS and even building an apartment inside Zurich’s main train station, we were forced to confront unit economics that didn’t care about our optimism. In this chapter I reflect on the quirks of our culture - including Carlo’s XX:59 meeting rule, where being “on time” meant you were late - and how that mix of chaos, discipline and denial shaped the chapter before our eventual pivot.
Blogpost / 11-25-2025

